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Paid Advertising2 July 2026• 4 min read
Before you spend on ads: five things to get right
Ads amplify whatever you already have. If the offer and the follow-up are weak, a bigger budget just loses money faster.
Paid media is the fastest way to test a message and the fastest way to waste money. The difference is preparation.
- One clear offer with a price or a price range
- A landing page or profile built to convert, not just to exist
- Tracking so you know which advert produced the enquiry
- A person ready to respond to leads within hours
- A budget you can run for at least three to four weeks
Get these right and modest budgets perform well. Skip them and no amount of creative will save the campaign.
